Product naming
Go-forward Name
Old Bigtincan
Old Showpad
Revenue Effectiveness
Revenue Enablement
Revenue Enablement
Showpad
Bigtincan
Showpad eOS
AI-Native Revenue Effectiveness Platform
Sales Enablement Platform
Revenue Enablement Platform
Content Management
Content
Sales Content Management
Sales Readiness
Readiness
Seller Effectiveness / Showpad Coach
Buyer Engagement
Engagement
Buyer Engagement
Analytics & Insights
Intelligence
Analytics & Insights
GenieAI
GenieAI
Showpad AI
Genie Assistant
(with persona designations Genie Assistant for Sales, Genie Assistant for Marketing, Genie Assistant for Enablement)
Genie Assistant
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GenieAI features:
Roleplay AI, Authoring AI, Field Meeting AI, etc
SearchAI, RolePlayAI, AuthoringAI, CoachingAI, MeetingsAI
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GenieAI Agents:
Company Content Agent, Deep Research Agent, Podcast Agent etc.- Custom Agents
Knowledge scopes
-
GenieAI Flow
-
-
GenieAI SDK and GenieAI Marketplace
-
-
Data + Trust Layer
SecureGLP
Enablement Trust Layer
Roleplay AI
RolePlayAI
RolePlayAI
Authoring AI
AuthoringAI
AuthoringAI
Coaching AI
CoachingAI
-
Pitch AI
-
PitchIQ
(discontinued for now)
MeetingsAI
-
Field Meeting AI
-
Showpad Assist
Library AI
-
LibraryIQ
Analytics AI
AnalyticsIQ
Admin AI
-
Admin AI
TBD pending larger P&P portfolio unification. Current proposal for platform editions (other add-ons and bundles TBD):
1. Showpad Professional
2. Showpad Advanced
3. Showpad Expert
1. Bigtincan Content
2. Bigtincan Readiness
3. Bigtincan Essential
4. Bigtincan Elite
5. Bigtincan MeetingsAI
6. Bigtincan SearchAI
7. Bigtincan AuthoringAI and AuthoringAI Pro
8. Bigtincan Genie Assistant
9. Bigtincan Genie Assistant Pro
10. Bigtincan GenieAI Bundle (Search + Assistant)
1. eOS Professional (little to no AI included)
2. eOS Advanced (AI for Admins included)
3. eOS Expert (AI for sellers; most AI-enabled package)
4. Learn+ bundle (includes PitchAI, competencies, AI-powered test questions)
5. Collaborate+ bundle (Showpad Video, MAPs, Buyer Uploads - no AI)
6. Empower+ bundle (ACB, potentially Showpad Assist)
Sellers
Enablement
Marketing
Revenue Leadership
Showpad Bigtincan Hub
Bigtincan Content / Content Hub
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Showpad Brainshark
Bigtincan Readiness / Brainshark
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Showpad Zunos
Learning Hub / Zunos
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Showpad Modus
Modus
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Showpad Bigtincan Hub + Brainshark
Bigtincan Essential or Elite (Content + Readiness)
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Showpad Bigtincan Hub + Zunos
Content Hub + Learning Hub
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This Hero-Creator blend positions Showpad as both the enabler of achievement and the platform for innovation. Revenue teams aren't just our users; they're heroes crafting their own success stories with our creative tools.
This positioning differentiates from pure efficiency plays (Ruler) or support systems (Caregiver) by making customers the empowered creators of their own revenue destinies.
Terminology hierarchy
Descriptor vocabulary
Platform
The unified comboco platform where the most investment is being made. The platform is the product we’re selling, not what it’s built on.The AI architecture underlying everything is at the platform level.
Solution Area
The platform comprises four main solution areas – sales readiness, content management, buyer engagement, and analytics and insights. We are not selling these individually, but as a single platform.
Feature
Within the solution areas are features. We use a mix of market/industry terminology and our own branded terms for the features we offer. Consider these the main things someone would want to do with the platform.Eg: Roleplay AI, Authoring AI, Field Meeting AI, Shared Spaces, XR, etc
