Product naming

Go-forward Name
Old Bigtincan
Old Showpad
Go-forward Name
Revenue Effectiveness
Old Bigtincan

Revenue Enablement

Old Showpad

Revenue Enablement

Go-forward Name
Showpad
Old Bigtincan

Bigtincan

Old Showpad

Showpad eOS

Go-forward Name
AI-Native Revenue Effectiveness Platform
Old Bigtincan

Sales Enablement Platform

Old Showpad

Revenue Enablement Platform

Go-forward Name
Content Management
Old Bigtincan

Content

Old Showpad

Sales Content Management

Go-forward Name
Sales Readiness
Old Bigtincan

Readiness

Old Showpad

Seller Effectiveness / Showpad Coach

Go-forward Name
Buyer Engagement
Old Bigtincan

Engagement

Old Showpad

Buyer Engagement

Go-forward Name
Analytics & Insights
Old Bigtincan

Intelligence

Old Showpad

Analytics & Insights

Go-forward Name
GenieAI
Old Bigtincan

GenieAI

Old Showpad

Showpad AI

Go-forward Name
Genie Assistant

(with persona designations Genie Assistant for Sales, Genie Assistant for Marketing, Genie Assistant for Enablement)

Old Bigtincan

Genie Assistant

Old Showpad

-

Go-forward Name
GenieAI features:

Roleplay AI, Authoring AI, Field Meeting AI, etc

Old Bigtincan

SearchAI, RolePlayAI, AuthoringAI, CoachingAI, MeetingsAI

Old Showpad

-

Go-forward Name
GenieAI Agents:

Company Content Agent, Deep Research Agent, Podcast Agent etc.- Custom Agents

Old Bigtincan

Knowledge scopes

Old Showpad

-

Go-forward Name
GenieAI Flow
Old Bigtincan

-

Old Showpad

-

Go-forward Name
GenieAI SDK and GenieAI Marketplace
Old Bigtincan

-

Old Showpad

-

Go-forward Name
Data + Trust Layer
Old Bigtincan

SecureGLP

Old Showpad

Enablement Trust Layer

Go-forward Name
Roleplay AI
Old Bigtincan

RolePlayAI

Old Showpad

RolePlayAI

Go-forward Name
Authoring AI
Old Bigtincan

AuthoringAI

Old Showpad

AuthoringAI

Go-forward Name
Coaching AI
Old Bigtincan

CoachingAI

Old Showpad

-

Go-forward Name
Pitch AI
Old Bigtincan

-

Old Showpad

PitchIQ

Go-forward Name

(discontinued for now)

Old Bigtincan

MeetingsAI

Old Showpad

-

Go-forward Name
Field Meeting AI
Old Bigtincan

-

Old Showpad

Showpad Assist

Go-forward Name
Library AI
Old Bigtincan

-

Old Showpad

LibraryIQ

Go-forward Name
Analytics AI
Old Bigtincan
Old Showpad

AnalyticsIQ

Go-forward Name
Admin AI
Old Bigtincan

-

Old Showpad

Admin AI

Go-forward Name

TBD pending larger P&P portfolio unification. Current proposal for platform editions (other add-ons and bundles TBD):

1. Showpad Professional

2. Showpad Advanced

3. Showpad Expert

Old Bigtincan

1. Bigtincan Content
2. Bigtincan Readiness
3. Bigtincan Essential
4. Bigtincan Elite
5. Bigtincan MeetingsAI
6. Bigtincan SearchAI
7. Bigtincan AuthoringAI and AuthoringAI Pro
8. Bigtincan Genie Assistant
9. Bigtincan Genie Assistant Pro
10. Bigtincan GenieAI Bundle (Search + Assistant)

Old Showpad

1. eOS Professional (little to no AI included)

2. eOS Advanced (AI for Admins included)

3. eOS Expert (AI for sellers; most AI-enabled package)

4. Learn+ bundle (includes PitchAI, competencies, AI-powered test questions)

5. Collaborate+ bundle (Showpad Video, MAPs, Buyer Uploads - no AI)

6. Empower+ bundle (ACB, potentially Showpad Assist)

Go-forward Name
Personas:
- Sellers
- Enablement
- Marketing
- Revenue Leadership
Old Bigtincan
Old Showpad
Go-forward Name
Showpad Bigtincan Hub
Old Bigtincan

Bigtincan Content / Content Hub

Old Showpad

-

Go-forward Name
Showpad Brainshark
Old Bigtincan

Bigtincan Readiness / Brainshark

Old Showpad

-

Go-forward Name
Showpad Zunos
Old Bigtincan

Learning Hub / Zunos

Old Showpad

-

Go-forward Name
Showpad Modus
Old Bigtincan

Modus

Old Showpad

-

Go-forward Name
Showpad Bigtincan Hub + Brainshark
Old Bigtincan

Bigtincan Essential or Elite (Content + Readiness)

Old Showpad

-

Go-forward Name
Showpad Bigtincan Hub + Zunos
Old Bigtincan

Content Hub + Learning Hub

Old Showpad

-

This Hero-Creator blend positions Showpad as both the enabler of achievement and the platform for innovation. Revenue teams aren't just our users; they're heroes crafting their own success stories with our creative tools. 

This positioning differentiates from pure efficiency plays (Ruler) or support systems (Caregiver) by making customers the empowered creators of their own revenue destinies.

Terminology hierarchy

Descriptor vocabulary

Platform

The unified comboco platform where the most investment is being made. The platform is the product we’re selling, not what it’s built on.The AI architecture underlying everything is at the platform level.

‍

Solution Area

The platform comprises four main solution areas – sales readiness, content management, buyer engagement, and analytics and insights. We are not selling these individually, but as a single platform.

‍

‍

Feature

Within the solution areas are features. We use a mix of market/industry terminology and our own branded terms for the features we offer. Consider these the main things someone would want to do with the platform.Eg: Roleplay AI, Authoring AI, Field Meeting AI, Shared Spaces, XR, etc

‍

Headings embody the voice of a brand

Headings embody the voice of a brand

Headings embody the voice of a brand

Headings embody the voice of a brand

Headings embody the voice of a brand

Headings embody the voice of a brand
Headings embody the voice of a brand
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A well-crafted typeface is more than just a collection of letters—it is the fingerprint of great design, carrying within it the essence of a brand, a message, and a mood.

A well-crafted typeface is more than just a collection of letters—it is the fingerprint of great design, carrying within it the essence of a brand, a message, and a mood.

A well-crafted typeface is more than just a collection of letters—it is the fingerprint of great design, carrying within it the essence of a brand, a message, and a mood.

A well-crafted typeface is more than just a collection of letters—it is the fingerprint of great design, carrying within it the essence of a brand, a message, and a mood.

A well-crafted typeface is more than just a collection of letters—it is the fingerprint of great design, carrying within it the essence of a brand, a message, and a mood.

A well-crafted typeface is more than just a collection of letters—it is the fingerprint of great design, carrying within it the essence of a brand, a message, and a mood.
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Headings embody the voice of a brand
Headings embody the voice of a brand
Headings embody the voice of a brand
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